9 Principles of Mobile App Design (2022)

9 Principles of Mobile App Design (1)

What is app design and what makes it good?

App design is a combination of UI and UX design to build out a usable piece of software. Modern users don’t have patience for apps that are confusing to use. Ideal mobile app design is good-looking, functional, and straightforward all at the same time.

So, how do you measure good app design? A good app is measured by good UX.

Users should be able to navigate your application without needing to think. If they can instinctively figure out the design, they’ll continue to use your application again and again.

In this article, we’re going to look at the 9 principles of mobile app design and how you can incorporate them into your design work.

Here at UXPin, we use these principles on a regular basis. If you’re looking to boost your design skills, get on to the UXPin free trial and start prototyping now.

Principle 1: Make it Easy

9 Principles of Mobile App Design (2)

Prove your app’s value by giving users what they want right away.

Normally, when someone downloads an app, he or she wants to use it for performing a specific task. Try to make a great first impression once they open your app. Don’t interrupt them while they’re using your app – or at least don’t interrupt them immediately.

Let users do what they want to do. Users are there to find specific information, perform an action or consume some kind of content. If they can’t do what they want easily, they might close your app and never come back.

Break down big tasks into really easy steps

Cognitive load measures the mental effort needed to complete a task. Minimize the cognitive load of using your app so that users can navigate step-by-step. They shouldn’t view it as a chore that needs to be done.

Let’s take a checkout process as an example: you could ask users for information all at once, but they’ll find it easier to fill in information over multiple steps: their shipping address, billing information, credit card information, etc.

Tell the user exactly what they need to do

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Your design should make it clear what the user needs to do. If you suspect that an integral part of your layout may confuse your users, use visual aids to explain what needs to be done. For instance, you can use a tooltip or a caption to provide instructions.

Don’t hide important information

If you want the user to use your application effectively, turn their attention to the most important elements of your app. You can do so by increasing the font size, adding whitespace, and making sure that the element’s color contrasts well with the background color.

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Navigation elements should always be visible and they should facilitate the completion of high-value tasks.

Principle 2: Make the navigation of your app predictable

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People get used to the design patterns they encounter every day. For instance, they will expect to be able to swipe through pictures. Make sure you adhere to the typical navigation methods of the Internet.

Your users have an expectation of how to navigate the app

Your users’ past experiences of using other apps will inform their expectations for using all applications, including yours. Incorporate these common patterns into your design to allow them to easily navigate your app.

Take inspiration from UX design trends and most common patterns used today, but don’t blindly implement them without considering their fit with your application. If necessary, slightly modify these patterns to fit the overall context of your design.

Make sure to follow the commonly accepted navigational principles for the structure of your app. Sometimes users will instantly understand the purpose of a certain feature or a page. For instance, people will recognize the purpose of the “what’s new” page, or “search” field. Use these universally recognized concepts to simplify your app’s design.

Make sure to check out the design guidelines published by developers of iOS and Android operating systems. These documents describe proven design patterns used in excellent layouts today.

Follow the 3-click rule

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Users should be able to access any part of your app in less than three clicks. Keep the hierarchy of your navigation bar simple.

Doing so will make sure it’s easy for your users to keep a mental map of what’s going on in your app. Also, make sure your app shows the name of the page.

Whenever there’s an error, let people return to the homepage or try to redirect them to other pages that might interest them.

Save users’ progress

Users today are busy and easily distracted. They might close your app to respond to an email or watch a new episode of their favorite TV show. Save their progress so that they can come back and finish their task without having to start over.

Make it accessible across multiple devices9 Principles of Mobile App Design (6)

If you have a desktop website and a smartphone app, both channels should automatically save the activities and progress of logged-in users. People should be able to use the app and the website interchangeably. For instance, online shoppers might browse products on their phones, but they’ll usually place an order on a desktop computer.

Principle 3: Follow the basic laws of app navigation

Don’t make up your own language

In some cases, it’s better to rely on basic principles of app design. People easily understand the design frameworks they encounter every day. Your layout should fall in line with those expectations.

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X in the top right-hand corner9 Principles of Mobile App Design (7)

A lot of applications feature X in the top right corner. Users instinctively know that clicking it will close the application.

Avoid dramatically changing the function of common symbols. For instance, the user expects X to close the window. Don’t use X as a symbol for any other action.

Save Button

Your app should also have a Save button at the bottom of a page.

Light coloured text field for inputs

Normally, input field lines are light-colored. Ideally, they should match the color that the users associate with your brand. It is rare to see input fields with black borders.

Principle 4: Have a great, clear, and prioritized page design

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Label products descriptively

Make sure the names you choose for products are descriptive and appealing. For instance, a customer might find it hard to see the difference between “standard shipping” and “regular shipping”. Pick labels that showcase the differences between the two options.

You can use techniques like Card Sorting to get the feel of customers’ mental models.

Showcase the most important menu items

Your navigation should facilitate the completion of the most important and high-value tasks. Show the most important features in the primary menu and leave everything else for the secondary menu. Use Visual Weight techniques to divert users’ attention to where it matters.

Changing font size, background contrast, and surrounding whitespace can help you divert users’ attention to the most important features of your application.

F pattern vs. Z pattern

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Most users aren’t going to read text from start to finish. They are more likely to scan multiple paragraphs of text. The first few words of the opening paragraphs get the most attention. That’s where you should place your most important messages to ensure that users don’t miss them. This scanning behavior is described as an F pattern.

Users scan visual content in a Z-shaped pattern. Place your most important visuals in the areas where they are most likely to be seen by the users, following the Z-shape pattern on your webpages.

Principle 5: Have brand image consistency

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The buttons, input fields, and other elements of your application should be based on your brand image.

Have navigation consistency

If your application is based on an existing website, make sure its navigation works similarly to that of a website. Don’t change the color palette or other basic functionality to avoid confusion.

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Make sure your users can predict most of the time how your app will work and look.

Mobile users don’t have the advantage of hovering and having a cursor to help them guess the outcome of their actions. Carefully design the elements to help users recognize their purpose.

Principle 6: Minimize input and commitment from the user

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Don’t ask for set-up information up front

Users see your app as a solution. Most people are focused on solving their problems. Don’t bother them with questions, account registrations, or signup forms right away.

Let users use your app freely until it’s absolutely critical to login, give a credit card, or whatever the action may be.

For example, Medium allows its users to enjoy a limited number of high-quality articles before asking them to create an account and subscribe.

Minimize the need for typing

Users find it hard to precisely type on their smartphones. Try to get the desired information without asking them for text input.

If you can’t think of an alternative, provide input masks as a formatting guideline.

Prefill as much data as possible

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Instead of asking users to write down their location, ask them to share their location and use a smart tool to fill in their address based on GPS data.

Provide optional inputs

Don’t ask users for unnecessary information. If you’d like to collect the data, give users the option to fill out the form or leave it empty if they wish.

Autofill wherever possible

In some cases, you can use the phone’s features to automatically fill in the fields. For instance, some apps allow their users to provide payment information by holding their credit cards in front of the camera.

Principle 7: Loading should be fast and well communicated

Users are impatient when it comes to waiting for the app to load. Make sure your app loads fast to minimize any friction.

Show something

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If you’re loading, make sure your user knows it’s loading and not broken.

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Seeing a blank loading screen might lead your users to think that your app doesn’t work. People are used to seeing some sort of loading indicator – a progress bar or a loading spinner.

Load parts of the content gradually to display something as soon as possible. This way, users can start using the app right away, even if their Internet connection is unstable.

Offer a visual distraction during loading

You can use simple loops or progress bars to display loading progress, but users are more likely to keep waiting if you create a simple, but entertaining loading animation.

Principle 8: Optimize your app for mobile, and diverse mobile users.

If your app is going to include a lot of text, make sure that it scales well on all types of screens. Text is much easier to read when each line contains no more than 40 characters. You should also adjust the line spacing.

If your app involves visual content like images and videos, make sure your app can be viewed in both – portrait and landscape modes.

Make sure your pages are built for mobile9 Principles of Mobile App Design (14)

When building a layout for your app, design easily clickable and properly spaced-out buttons. Users shouldn’t accidentally click something they’re not supposed to. For instance, put enough space between the Back and Next buttons to avoid accidental clicks.

Make sure your pages are built for different kinds of devices

Your app will be viewed on smartphones with 4-inch screens as well as 12+ inch tablets. Make sure your content properly scales to fill available space on larger screens. Make sure pages don’t look crowded on small screens.

Principle 9: Do app design for humans

Font Size

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A sizable portion of Internet users today have impaired vision. Use a font size of at least 16px so that your text is legible to everyone.

Color blindness

You shouldn’t rely solely on colors to communicate with your users. You should also use symbols so that color-blind people can understand the message.

Deafness

Your app should be adapted for the deaf and hard of hearing, especially if it contains sound components. Video and audio content should be captioned and subtitled.

Disabilities9 Principles of Mobile App Design (16)

HTML has built-in features to communicate the meaning of the content. For instance, you can use alt attributes to describe the visual images for people who can’t see.

Gender selections

Unless the core functionality of your app revolves around the user’s gender, don’t ask them to specify their gender. If you run a simple business like a car rental service, there’s no need to know the customer’s gender.

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Conclusion

Designing an app from scratch is a lot of work. Thankfully, you can use UXPin and its built-in accessibility features to design an app that is accessible to everyone. You can start creating beautiful code-based designs right away by signing up for a 14-day free trial.

FAQs

What are the mobile design principles? ›

5 Crucial Principles for Great Mobile Design
  • Design the parts to be consistent with the whole. ...
  • Make opportunities to interact obvious and visible. ...
  • Aim for single-trial learning. ...
  • Give people the ability to predict the result of their actions. ...
  • Anticipate the user's questions — and answer them real-time.

What are mobile apps Class 9? ›

A mobile app is basically software designed to run on a mobile operating system on mobile devices such as tablets, smartphones and smartwatches. They are downloaded from specific app stores on different platforms.

What are the eight 8 characteristics of a successful mobile app? ›

Characteristics of a Successful App
  • The Idea. Behind every great app is a great idea. ...
  • Identifies a Target Demographic. ...
  • Encourages User Engagement. ...
  • Beautiful UI Design. ...
  • Follows Platform Design Guidelines. ...
  • Use of Familiar Screens. ...
  • Frictionless Navigation Feature. ...
  • Responsive.
May 3, 2019

What are the elements of mobile design? ›

When you're designing a mobile app, you need to consider the following elements:
  • Identify your target audience. ...
  • Recognize that consistency is key. ...
  • Simplify the navigation. ...
  • Prioritize the core features. ...
  • Ensure tappable targets and legible text. ...
  • Predict users' needs. ...
  • Integrate visual elements. ...
  • Minimize page-load times.
Apr 11, 2022

What are the 9 principles of design? ›

The main principles of graphic design are balance, contrast, emphasis, repetition and pattern, proportion, movement, white space, unity, and variety.

What are the 10 main principles of design? ›

There are 10 principles of design in total! They're also known as the elements of visual design, and are: movement, balance, contrast, proportion, repetition, rhythm, variety, emphasis, harmony, and unity.

What is the full name of app? ›

What does App mean? Application (App) is a program, or group of programs that allows you to perform specific tasks. Applications for desktop or personal computers are sometimes called desktop applications, and those for mobile devices are called mobile apps.

What are the 4 main pillars of an awesome app? ›

The 4 Pillars of a Successful Mobile App
  • 1) The app has to function. ...
  • 2) The app needs content and care. ...
  • 3) The app has to make financial sense. ...
  • 4) The app needs a marketing strategy.
Mar 21, 2018

What are 4 design areas to build a successful mobile app? ›

This article's focus is to outline 15 success drivers common across all mobile apps in four areas of mobile app development: product strategy, mobile app architecture, user experience design, and mobile app marketing.

What makes a good app design? ›

The difference between good app design and a poor one is usually the quality of its user experience. Fast loading times, ease of use, and overall customer satisfaction during an interaction should be integral parts of your design. Great app design is clearly laid out, efficient to use, and aesthetically pleasing.

What are the 7 key elements of design? ›

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

What are the 4 main elements of design? ›

Everything you can see has a design. When you describe something you see, you use words that tell about the lines, shapes, colors, textures, and spaces. Line, shape, color, texture, and space are the basic elements of design.

What is mobile app design process? ›

App design is an ongoing process comprising user experience (UX) and user interface (UI) elements. Designers ideate, define solutions, create the app's flow and structure, and make stylistic choices from colors to fonts. Designers base choices on user research and feedback.

What are the 12 principles of design? ›

Understanding the basics

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

What are the 13 design principles? ›

Understanding the basics

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.

What are the 8 key principles of design? ›

Here are eight basic design principles to keep in mind when working with visuals and creating graphics.
  • Alignment. ...
  • Hierarchy. ...
  • Contrast. ...
  • Repetition. ...
  • Proximity. ...
  • Balance. ...
  • Color. ...
  • Space.
Aug 11, 2016

Why are the 7 principles of design important? ›

These principles are fundamental to the assessment of the various elements of work; they represent how the artist uses elements of art to create their works and share their vision. Design principles in the art include elements that are more difficult to define, but necessary to create a pleasing composition.

What are the 7 elements and 8 principles of design? ›

These are line, shape, color, value, form, texture, and space. The principles of art represent how the artist uses the elements of art to create an effect and to help convey the artist's intent. The principles of art and design are balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety.

What are the 5 main design principles? ›

Principles of design
  • Balance.
  • Alignment.
  • Proximity.
  • Repetition.
  • Contrast.
Feb 27, 2019

What are the 5 basic principles used in design? ›

Summary: The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.

What are the 12 basic design principles? ›

What are basic design principles? There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These principles work together to create visually appealing and functional designs that make sense to users.

What are the 13 design principles? ›

Understanding the basics

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety.

What are the 8 key principles of design? ›

Here are eight basic design principles to keep in mind when working with visuals and creating graphics.
  • Alignment. ...
  • Hierarchy. ...
  • Contrast. ...
  • Repetition. ...
  • Proximity. ...
  • Balance. ...
  • Color. ...
  • Space.
Aug 11, 2016

What are the 8 basic elements of design? ›

All visual designs are composed of eight elements (Point, Line, Shape, Form, Tone, Texture, Color, and/or Text). These elements are combined and arranged to create a desired visual appearance.

What are the 7 stages of design? ›

Seven Stages of Design Thinking; An Essential Tool for Customer Experience Manager
  • Stage 1: Understand the Customer. ...
  • Stage 2: Definition. ...
  • Stage 3: Research. ...
  • Stage 4: Ideation. ...
  • Stage 5: Prototype. ...
  • Stage 6: Select and Implement. ...
  • Stage 7: Learn.
Apr 29, 2016

What are the 7 elements and 8 principles of design? ›

These are line, shape, color, value, form, texture, and space. The principles of art represent how the artist uses the elements of art to create an effect and to help convey the artist's intent. The principles of art and design are balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety.

What are the 20 elements and principles of design? ›

20 design elements and principles every designer should know
  • Lines. Look anywhere around you and you'll see lines. ...
  • Scale. Scale defines how you will size different elements in a single design. ...
  • Color. It's unbelievable how much impact color has on everything. ...
  • Consistency. ...
  • Opacity. ...
  • Texture. ...
  • Contrast. ...
  • Grid.
Jul 14, 2016

Why are the 7 principles of design important? ›

These principles are fundamental to the assessment of the various elements of work; they represent how the artist uses elements of art to create their works and share their vision. Design principles in the art include elements that are more difficult to define, but necessary to create a pleasing composition.

What are the six main principles of design? ›

Start with the six principles of design: balance, pattern, rhythm, emphasis, contrast, and unity. Just as instructional design models and methodologies shape your training strategy, so should these principles shape your basic visual strategy. By applying them, you can create high-impact visuals.

What are 7 of the principles of design and why are they important? ›

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus.

What are the 4 main elements of design? ›

Everything you can see has a design. When you describe something you see, you use words that tell about the lines, shapes, colors, textures, and spaces. Line, shape, color, texture, and space are the basic elements of design.

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1. So You Wanna Make Games?? | Episode 9: User Interface Design
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